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Borgo Orefici, Piazza Mercato, Napoli Porto

Napoli. Cruise tourism and urban regeneration of urban centre, a sensitive arranged marriage.

Today the Port of Naples is one of the world’s most important for passenger traffic but it is also a detached and autonomous element from the surrounding urban context. Its integration in the regeneration process of the historical centre is at the core of the analysed LAP developed within the URBACT Network Cruise Tourism and Urban Regeneration in 2009-2011. This project came in the shadow of the wider development of the Management Plan for Naples Historic Centre World Heritage Site (WHSMP), approved in 2010. The planning process was able to mobilize a dynamic local support group rooted and active in the territory and to popularize integrated and participated approaches among the stakeholders. The plan embraced a consistent number of long time planned infrastructural interventions and regeneration projects, which complicated the overall implementation schedule and allowed only a partial realisation of the actions of the plan. The LAP was designed in collaboraton with the University of Naples according to three main thematic areas: infrastructural and management interventions regarding the waterfront and its integration with the surrounding territory; survey and physical regeneration of building stock and monuments present in the territory; economic and social regeneration of the area of Borgo Orefici and piazza del Mercato.

Case study by Lorenzo Tripodi. May 2015.

In course of publication